QEII Centre

QEII ACHIEVES RECORD OCCUPANCY LEVELS WITH NEXT GENERATION TECHNOLOGY

The overview

As part of an intensive refurbishment and rebranding programme, the central London events venue sought a next generation technology transformation to boost visitor numbers.

AVMI installed a 9 panel NEC video wall and twenty four 29” NEC screens to display high quality, dynamic content. The screens are controlled by the centre's own backend sytem, giving the QEII centre the flexibility to ceate and manage its real-time content.

As a result the venue has risen like a phoenix from its dated 80s shroud to present a modern, highly functional space benefiting from the latest technology and resulting a 20% increase in both occupancy levels and revenue over two years.
QEII logo

THE CHALLENGE

Hosting more than 400 national and international events every year, the QEII Conference Centre is the largest dedicated conference, events and exhibition space in Westminster, central London.

Opened in 1986 by Her Majesty the Queen, the last 30 years has seen the QEII Centre successfully establish itself as a world class facility for game-changers, innovators and thought leaders amongst a vast array of industries, companies and brands.

THE SOLUTION

‘In the first year of our business plan we invested and transformed the foyer area, converting it from a dated travel lounge with full airport scanners at the entrance to a light, airy and modern foyer with sexy digital signage including a quad resolution video wall from NEC,’ says Deborah Jones.

Impressed with its narrow bezelled video wall displays, the QEII Centre chose the NEC brand to fulfil its display requirements in the foyer. The 55” ultra-narrow display installed by AVMI, synchronises fast moving content across all 9 screens to create one stunning 4K resolution digital canvas located in prime position opposite the main entrance.

AVMI designed professional templates for the video wall that accommodate different zones such as a live Twitter feed, information on live and upcoming events, imagery and logos. The content is dynamic with real time event information pulled from the Centre’s own back-end system.

When multiple events are taking place simultaneously, visitors can instantly identify the correct check-in area with the help of twenty four purpose built airport style check-in desks installed by AVMI. Each individual high definition 29" ultra-wide NEC screen shows flexible bespoke customer information such as the appropriate logo, registration instructions and way-finding information.

Working collaboratively with QEII, AVMI's Digital Media division helped create full motion 3D animation, animated background graphics and time-lapse photography of iconic London scenes helping them to reinforce their brand with modern and engaging content.

Now spacious, bright and welcoming with stylish terrazzo flooring, raised ceilings, a concierge desk, video wall and sleek reception desks, the entrance is a world apart from the dark, retro look of old.

Since the foyer refurbishment, the Centre has also installed a number of NEC displays including large format screens with protection glass elsewhere in public areas around the building.

THE RESULT

Stylish remodelling of interiors and investment in high speed, next generation technology have future-proofed the venue for years to come, making it a modern and highly functional space.

Since the QEII rebranded, the Centre has recorded its highest ever occupancy levels with a growth over the two years of 20% and total revenue growth of 20%.

KEY BENEFITS

  • High impact advertising to enhance brand perceptions and provide the wow factor
  • Clear digital signage used for way finding and registration which enable the smooth running of events
  • Increased occupancy and revenue growth by 20% each

“The investment in refurbishing the building and rebranding has proved well worthwhile, resulting in increased new business for us as well as exceptional levels of client satisfaction and repeat business, with some contracts in place for the next decade."

Mark Taylor, CEO of QEII Centre