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Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) businesses may realize by deploying Surface Hub in traditional and nontraditional spaces. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the communication and collaboration benefits that Surface Hub can enable for their organizations, compared with traditional meeting spaces with non-touch displays and whiteboards. They can leverage the touch-enabled, large-screen computing platform to improve the outcome of collaboration for in-person meetings, as well as leverage the one-touch communication options to include external participants. The study focuses on the positive impact of Surface Hub on meeting management time, remote meeting participation, ad hoc collaboration, meeting room equipment cost and complexity, and closing more sales with compelling and interactive presentations with clients.